R & L Cereal Toys
The R&L (Rosenhain & Lipmann) company was located in Melbourne, which is the capital city of the state of Victoria, in Australia.
The company produced cereal premiums mainly through the
1960's and 70's.
In the late 1970's, the company was sold, and relocated to Mexico.
Some of my earliest memories are of cereal toys. I've written a personal reflection, but I won't put you through it on this page! Please go here if you would like to read it.
If you happen to have any of these toys still tucked away in a box or jar, or if your kids or grandchildren play with some (probably mixed in with other toys!) rescue them, and let me know!! I still have a long way to go to make up full sets.
Also, if you happen to have any old panels cut from the original boxes (maybe with recipes or something stuck on the back!), please send me a note!
Take the following links to see some stuff on my favourite sets...
Throughout this site, in most cases, I plan to call the different sets by the name that was used on the Australian cereal box in which they came. As best as I can tell, here is a list of the different names used for each set. If I don't know the Australian name, I will probably use the R&L production name. In some cases, I will put the R&L number in square brackets after the name. If anyone can update me on any Australian name that I am not using, please email me. Thanks.
To see some more cereal toy pictures, go to my
I have put together some info on the colours used for R&L
The Colour of R&L
For those of you who have swaps available,
please head over to my SWAPS and WANTSlists.
If you wish to contact me, please send an email.