Helena George was born in 1997 in a small office in an established lingerie factory in Kensington, Melbourne where the expertise required to create the art of detailed corsetry was mastered.
Following on from its early beginnings, Helena George launched it's first range in Melbourne called the Antique collection, a beautiful rose detailed embroidery designed by Helena Milonas. The Antique Rose collection sold out immediately, and it quickly became clear to Helena George that there was a demand for meticulously styled, luxurious Australian Made lingerie.
The success of the Antique Rose collection encouraged Helena George to branch out with its own Design studio and Manufacturing facility. With it's philosophy of working with the best lingerie fabrics in the world and only working with skilled corsetry makers, Helena George has firmly established itself in the Australian Marketplace as a quality lingerie label which is on par with the best European lingerie labels.
In 2004 Helena George diversified and opened its flagship boutique on Brunswick Street, Fitzroy where individualism and creative design is celebrated.

PHILOSOPHY

At Helena George we work hard to bring out the sensuality that exists in every woman by creating the most feminine and desirable lingerie on the market. Our love for detail, the art of dressmaking and our dedication to image, sensuality, fashion and tradition is the fusion of Helena George.

THE DESIGNER                    
Helena Milonas

From the early age of 8 Helena Milonas has been creative in many aspects. Helena first expressed her creativity by knitting, which led her to develop an interest in dressmaking. At the age of 14 Helena was attending dressmaking classes and by the age of 15 her wardrobe consisted entirely of garments designed and made by her.
Helena eventually developed a desire to share her creativity and skill with an audience and started creating pieces styled individually for her family and friends…and so her creative journey began...
Helena studied at the Melbourne College of textiles where she fine tuned her skills and techniques. Her creativity continued to be nurtured by her travelling adventures through Europe. The inspiration taken from her travels still influence her style and are evident in her ranges today.
Helena was first appointed as a designer by Anderson where she designed gym and swimwear. Her second appointment was with Passport International where she created elegant evening wear.
Keen to keep herself in touch with the up and coming designers Helena managed the innovative Young Designers Gallery in Richmond. Helena then worked with the hugely successful Sportsgirl Group in the 1990’s, in the buying office.
Following Helena’s success in the clothing industry, she decided to embark on a journey to re-define her creative skills and she became Robert Gill’s pupil where a heavy emphasis was placed on the art of design.
It was a few years later when Helena maintained an office within the building of Simone Perele and Finelines beginnings (Maylar) and was educated on the art of intimate apparel by Ron Lukav and his staff. In 1998 Helena and her brother George started their own company Helena George until customer demand forced them towards a retail path. Meanwhile continuing to have growth in their wholesale business.