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Permanent link to archive for 01/07/26. Thursday, 26 July 2001

Plug.In Tunes In to Kids. Jupiter Media Metrix execs bring their kids to sit in on a panel at a music conference, and the kids give 'em an earful. Noah Shachtman reports from New York. [Wired News]

Typical of the teens' performance was a response to a question about MTV: "Back in the day, it had music and it was good. Now it's crap," said Dan, a 17-year-old Long Islander.

When a stuffed-shirt later asked, "What's your favorite way to consume music?" the panel erupted in giggles as Dan, 17, pantomimed stuffing his face.

Once they settled down, the teens made smart comments about how they all prefer live shows to studio recordings. And how they liked trading live show bootlegs on Napster "before it died."

With one exception, all were major Napster fans. Smitty, for one, owns 30 CDs ("Four of which are burned") and has 1,000 Napster-acquired MP3s on his hard drive.

"We're all Internet addicts," admitted Karen, a 19-year-old student at Yale University.

Interestingly, the giant conference room was barely half full for the teens talk, with many of the same people who'd spent the day bleating about "what the consumer wants" walking out on the opportunity to actually hear what members of their target market had to say.    10:35:31 AM

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