MARKETING FOR COMMUNITY BROADCASTERS

West Australian Networked Sponsorship Scheme

WACBA is in the process of developing a state-based sponsorship sales scheme designed to benefit all participating stations throughout regional and metroplitan areas.

The sponsorship scheme will provide a financial boost for community stations throughout Western Australia, and will be available exclusively to WACBA members.

More information will be published on the WACBA website as it comes to hand.

Marketing Community Radio - A Comprehensive Marketing Guide for Broadcasters

In 2002 the Community Broadcasting Foundation (CBF) updated its comprehensive marketing document which was first published in 1995.

"Marketing Community Radio" includes a wealth of information on:

• market segmentation
• SWOT analysis
• alternative market research
• surveys
• brochure design
• promotions
• sponsorship
• fundraising
• radiothons

Copyright for "Marketing Community Radio" is held by the CBF. You may use and reproduce it for training purposes in its entirety or in part on condition you include the following attribution:

"This material is reproduced with the permission of the Community Broadcasting Foundation. More information on the Community Broadcasting Foundation is available at www.cbf.com.au"

Download: Marketing Community Radio - A Comprehensive Marketing Guide for Broadcasters (356K - PDF Format)

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