Borders Books -
Shaping women's interests
Like anyone needed another reason to dislike this multi-national company that has taken over the Australian book store industry.
Well here's one more.
8 March 2005
To Whom It May Concern,
I would like to complain about the placement of the magazines Bust, Bitch, and Ms within Borders Bookstores.
These magazines are situated in the "Gay/Lesbian" section of your store. Other women's magazines are placed in the "Women's Interest" section - a section that is more prominent and accessible to customers.
The placement of magazines with a feminist content outside the general women's section infers a political rather than a content-driven classification. It stereotypes feminists as lesbians and suggests that the ideals of feminism are outside mainstream women's interests.
I ask you to reconsider your magazine placement to stop this discriminatory practice.
I look forward to your response.
Yours truly,
Erin Dolan
18 March 2005
Dear Ms Dolan
Thank you for your letter regarding magazine placement.
The content of the three titles referenced in your letter is feminist in nature and these magazines are included in our title listing as Culture - Women's Issues…The titles are shelved together in the Culture section.
At Borders, we value customer input as we continue to develop our brand in Australia. We look forward to your ongoing support. If you have any questions or comments, please contact me directly.
Nancy Dietz
Senior Project Manager
Borders Asia Pacific
8 April 2005
Dear Ms Dietz,
Thank you for your prompt response to my letter inquiring about the placement of the magazines Bust, Bitch, and Ms within Borders Bookstores.
Your letter related that these magazines were not meant for the "Gay/Lesbian" section of your store, but for the "Cultural" section, which is the next section over. I have since visited the Carlton book store and these two sections have been sufficiently separated to prevent further ambiguity. The feminist magazines are now clearly placed in the cultural section.
However, I am still unclear as to why these magazines are not in the "Women's Interest" section at the front of your store. Again I propose that your placement of magazines with a feminist content outside the general women's section is based on a political rather than a content-driven classification. This promotes a stereotype that feminist interests are only the concern of a fringe group lying outside the area of "general" women's interest.
I ask you to reconsider your magazine placement to stop this discriminatory practice.
I look forward to your response.
Yours truly,
Erin Dolan
I have since received no reply.
The feminist magazines continue to be separate from General Women's Interests.
If you would like to complain to Borders, write to them:
Nancy Dietz
Senior Project Manager
Borders Asia Pacific
Level 12, Chadstone Shopping Centre
1341 Dandenong Rd
Chadstone 3148
Do Not Be Quiet.